Invest in Impact:
Discover the Proven Blueprint
for Thriving Small Businesses
In the acclaimed global bestseller, The Art of Acceleration reveals how strategic investment and ecosystem building can transform small businesses into engines of growth.
Secure your copy today and unlock strategies that turn funding into measurable impact.
Drawing on the sustained success of Fetola®’s proven acceleration model – responsible for thousands of resilient businesses – this book offers practical insights and real-world case studies. It shows how to maximize returns while creating lasting social impact. The small businesses, featured throughout the book, form the backbone of local economies and spark positive change in communities across South Africa.
About the author
Catherine Wijnberg is a seasoned business leader, serial entrepreneur, adventurer, and the CEO and founder of Fetola, South Africa’s leading small business development agency. Recognized as one of Africa’s first Forbes 50 Over 50 women leaders, Catherine was born and raised in Zambia and educated in England, Scotland and Australia. She holds a Masters in Agriculture from the University of Queensland and an MBA from Henley Business School, and has devoted her life to developing innovative and impactful solutions for diverse economic environments.
“The Art of Acceleration is a game-changing read for anyone serious about transforming economies, empowering entrepreneurs, and driving sustainable growth.”
Amazon Customer
⭐⭐⭐⭐⭐"Wijnberg’s no-nonsense approach is both practical and visionary - trust me, this book will change the way you think about entrepreneurship and its power to transform communities.”
Amazon Customer
⭐⭐⭐⭐⭐“Catherine brings decades of experience building businesses and her years leading
Fetola to lay out a blueprint for success in social investing or really any area where you are selecting entrepreneurs for funding! Her voice is approachable and funny so this is an easy read.”
Anna Ursula, USA
⭐⭐⭐⭐⭐“I'm a few pages in and cant put it down, its amazing. Congratulations"
Belvana, South Africa
⭐⭐⭐⭐⭐"Your writing is a masterpiece of storytelling, blending depth and emotion
beautifully. Let’s ensure it finds the readers it truly deserves."
The Review Escape
⭐⭐⭐⭐⭐“We need many more to [follow] these journeys and voices to enrich the basic understanding of govt, researchers, business CSI funds, and donors... GIZ, IDRC, UNDP, please read this book and reflect on how to improve your strategies and partner selection criteria!”
Mario, USA
⭐⭐⭐⭐⭐“I really enjoyed your well-written book with so many takeaways for any small business/entrepreneur. I have made extensive notes, which I intend to share with my mentee next week. My intention is to incorporate as many of the facts from your book as my mentee agrees to and incorporate them into our mentor’s program. I have been involved with my mentee for over 14 years and strongly believe we will make a huge breakthrough after many years of hardship, disappointments, obstacles, etc.”