Catherine Wijnberg sitting with her dog

A bit about me

I’m Catherine Wijnberg, mostly known for being the Founder and Director of Fetola. I am passionate about building businesses that last and helping entrepreneurs realise their full potential.

Let’s walk this journey together.

Catherine Wijnberg sitting with her dog
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A bit about me

I’m Catherine Wijnberg, mostly known for being the Founder and Director of Fetola. I am passionate about building businesses that last and helping entrepreneurs realise their full potential.

Let’s walk this journey together.

How my journey began

My breadth of experience encompasses launching successful businesses in five different sectors across three countries. Although now Cape Town based, I emerged into the world in a little town called Ndola, in Zambia – the fourth of five children to an entrepreneurial father. I travelled from an early age to the UK for boarding school and studied agriculture in Scotland and Australia.


My working life began as an agricultural economist at the Zambia Farmers Union. My first entrepreneurial venture was a leap of faith into the new forex auction system in Zambia and an import business serving the local farming network

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Catherine Wijnberg Post Paragliding

How my journey began

My breadth of experience encompasses launching successful businesses in five different sectors across three countries. Although now Cape Town based, I emerged into the world in a little town called Ndola, in Zambia – the fourth of five children to an entrepreneurial father. I travelled from an early age to the UK for boarding school and studied agriculture in Scotland and Australia.


My working life began as an agricultural economist at the Zambia Farmers Union. My first entrepreneurial venture was a leap of faith into the new forex auction system in Zambia and an import business serving the local farming network

journeyElipse
Catherine Wijnberg Post Paragliding
Catherine Wijnberg
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Fetola

In 2006 I started Fetola with a vision to contribute to the transformation of the South African economy by growing the small business sector. For it is here that jobs are created, success is cultivated, and women, youth, and rural communities can realise self-empowered futures. I was also determined that one woman could make a difference and empower other women to do so too.

My message is clear: anything is possible if you put your mind to it and work hard. As I lead Fetola, we endeavour to set the standards for others to follow and create long-term partnerships with clients and other businesses.

Catherine Wijnberg
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Fetola

Catherine started Fetola in 2006 with a vision to contribute to the transformation of the South African economy by growing the small business sector. For it is here that jobs are created, success is cultivated, and women, youth, and rural communities can create self-empowered futures. Catherine was also determined that one woman could make a difference and empower other women to do so too.

Catherine leads the Fetola team with inimitable passion and her message is clear: anything is possible if you put your mind to it and work hard. The company endeavours to set the standards for others to follow and create long-term partnerships with clients and other businesses.

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Learn from my mistakes.
Share in my success.

She did not achieve success by waiting for things to happen; instead she worked hard, lost a great deal, and recovered substantially from incredible setbacks. She has taken these experiences and used it to help businesses become sustainable, create jobs and grow the economy.

Learn from my mistakes
Benefit from my success

Believe me, I did not achieve success by waiting for things to happen; instead I worked hard, lost a great deal, and recovered substantially from enormous setbacks. I have taken these experiences and used them to help businesses become sustainable, create jobs and grow the economy.

By equipping leaders with the confidence and the tools to lead fearlessly, together we can transform lives.