Catalyst for change.
Champion for entrepreneurs.

Catherine Wijnberg is recognized as a thought leader in building entrepreneurial ecosystems across Africa. Drawing on her experience as Founder and CEO of Fetola, Africa’s leading business growth agency, Catherine has pioneered collaborative models and strategic clusters that accelerate SME growth and resilience. Her work, supported by real-world case studies and partnerships with industry leaders, demonstrates how networks foster inclusive economic development and unlock the potential of communities.

As a Forbes Africa 50 Over 50 leader and trusted advisor to policymakers and funders, Catherine Wijnberg’s thought leadership in access to finance is widely respected. Through Fetola’s award-winning programs, she has helped thousands of entrepreneurs navigate the evolving landscape of microfinance, blended finance, and investment readiness. Catherine’s insights highlight innovative funding models, policy advocacy, and practical strategies for building sustainable, investable businesses across Africa.

Catherine Wijnberg is a champion of practical education and lifelong learning, with a proven track record in developing robust talent pipelines for Africa’s next generation of entrepreneurs. Her thought leadership combines technical skills development, youth entrepreneurship, and mentorship—supported by Fetola’s capacity-building initiatives and her own journey from agricultural roots to business leadership. Catherine inspires organizations to rethink education, invest in skills, and create pathways for future-ready talent.

Catherine’s vision for Africa is one where technology and infrastructure are catalysts for transformation. As a thought leader and founder of Fetola, she has led initiatives that leverage digital inclusion, rural access, and enabling environments to overcome traditional barriers. Her work, informed by hands-on experience and collaboration with ecosystem partners, demonstrates how transformative technology can unlock new opportunities for entrepreneurs and communities.

Catherine Wijnberg’s career is a testament to resilience, optimism, and the pursuit of excellence. Her thought leadership promotes cultures of high performance, continuous learning, and bold leadership—empowering individuals and organizations to embrace innovation and productivity. Through Fetola’s programs and her own advisory work, Catherine offers actionable strategies for fostering entrepreneurial mindsets and driving lasting impact in African business.

Catherine’s advocacy for local economies is rooted in her deep connection to Africa’s people and markets, and her leadership at Fetola. She has led “Buy Local” campaigns, championed procurement reform, and advanced the circular economy—always focused on measurable impact. Catherine’s thought leadership in local demand activation demonstrates how policy, advocacy, and community engagement can drive sustainable development, create jobs, and unlock new opportunities for SMEs.