Let’s be honest, succeeding in South Africa is a rollercoaster ride and is not for the faint of heart. We’re navigating a sluggish economy, global trade uncertainties, damaging climate events and rising input costs. But here’s the good news: there is always opportunity in challenge, and this is not the time to pull back – it’s the time to push forward.  

The leaders who thrive now are those who sharpen their edge, strengthen their networks, and scan wider horizons. We have real opportunities across Africa and globally, if we take the right approach.  

That’s why I believe in the power of ABC:  

A – Adapt | The world is shifting fast. Are you and your business model evolving with it? Are you solving tomorrow’s problems, or stuck in yesterday’s success? Look beyond borders. Explore e-commerce, diaspora markets, and digital services.  

B – Build | Build leaner systems. Build your skills (especially in AI). Build brands that can “travel” and be impactful in other markets. Often, the toughest times are the invitation to build greater value for yourself and others.  

C – Collaborate | No one succeeds alone. Partner locally to share resources. Connect globally to unlock markets and insights. Your network can take you further than your budget ever will. 

The bold will find the way.  So are you ready to adapt, build, and collaborate?  

I’d love to hear how YOU are navigating this moment. What’s working? What’s shifting? What should we be doing to support growth in 2025? Let’s learn from each other.