Do you also have the feeling that the world is shifting wildly around you? My morning newsfeed seems to be filled with some level of craziness everywhere – from the economy to climate change and do not even mention politics! 

It’s at times like this that I find it even more important to protect my mental and emotional well-being. So, in addition to sanitising my morning routine by limiting exposure to distracting and depressing information, replacing this precious time with positive learning or inspirational content, I have also made a mental note to sharpen my “why.” A clear purpose cuts through noise, fuels emotional resilience, and helps to align one’s energy.  

As leaders, the core purpose of our business is key in focusing not just on our efforts, but those of our stakeholders and supporters. In distracting times, a single strong message of purpose acts as a powerful differentiator and a confident call to action. 

So this week, if you are finding yourself distracted and your energy in disarray, spend an hour reflecting on your purpose and aligning your daily habits and actions to these outcomes.