A recent request for help from a reader made me stop and think. His expertly crafted emails so cleverly presented an inspiring, sophisticated business model that it took three message cycles for me to understand the heart of the matter, which was that this was, in fact, just an idea, a concept. The reality was a long way from the going concern that was being presented.

The emails were crafted using AI, as in her own words, this aspiring entrepreneur “didn’t want to fumble this opportunity and was ‘fearful of not sounding good enough‘.

Now THAT is the courageous authenticity that makes a difference!

AI has its place, but when it stands between you and reality, it’s a hindrance, not a help.

As someone who invests time, money and expertise into helping people to grow their business, I look for an authentic voice. I like straight talk. That way, we can quickly get to the heart of the problem, understand the need and get going.

Whilst much of the world is awash with excitement about AI, as an investor, I’m more excited about real people with real opportunities, an honest appraisal of the challenges, not AI-washed perfection.

So next time you craft an email, a proposal or a document, give a thought to your reader – straight talk and the magic of YOU is what shines through.